adoption curve


adoption curve
марк. кривая восприятия, кривая принятия [усвоения\]* (показывает динамику числа покупателей нового продукта, начиная с его первой презентации; обычно имеет форму нормального распределения: сначала товар признается немногими, потом количество его сторонников увеличивается, потом начинает уменьшаться и сходит на нет)
See:

Англо-русский экономический словарь.

Смотреть что такое "adoption curve" в других словарях:

  • adoption curve — ➔ curve * * * adoption curve UK US noun [C] GRAPHS & CHARTS, MARKETING ► a drawing in the shape of a curved line that shows how quickly or slowly different types of people buy a new product, use a new technology, etc …   Financial and business terms

  • adoption curve — /ə dɒpʃən kɜ:v/ noun a line on a graph showing how many consumers adopt or buy a new product at various time periods after the launch date ● The adoption curve shows that most people who buy the product do so at a fairly late stage …   Marketing dictionary in english

  • curve — [kɜːv ǁ kɜːrv] noun [countable] a diagram showing how a price or an amount changes in relation to another price, amount etc: • The price curve is rising as the bond gets closer to maturity. US /kɜːv/ noun [C] ► GRAPHS & CHARTS a line on a graph… …   Financial and business terms

  • The Bell Curve — For other uses, see Bell curve (disambiguation). The Bell Curve   …   Wikipedia

  • The Bell Curve — The Bell Curve: Intelligence and Class Structure in American Life ist ein 1994 erschienenes, kontrovers diskutiertes Werk des Politikwissenschaftlers Charles Murray und des Psychologie Professors Richard Herrnstein von der Harvard University. Der …   Deutsch Wikipedia

  • Technology adoption lifecycle — The technology adoption lifecycle is a sociological model, originally developed by Joe M. Bohlen and George M. Beal in 1957 at Iowa State College. [Citation last1 = Bohlen | first1 = Joe M. author1 link = Joe M. Bohlen last2 = Beal | first2 =… …   Wikipedia

  • Diffusion of innovations — The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. In mathematics the S curve is known as the… …   Wikipedia

  • Diffusion (business) — Diffusion is the process by which a new idea or new product is accepted by the market. The rate of diffusion is the speed that the new idea spreads from one consumer to the next. Adoption is similar to diffusion except that it deals with the… …   Wikipedia

  • Electric vehicle — Sustainable energy Renewable energy …   Wikipedia

  • Service Oriented Programming — (SOP) is a programming paradigm that uses services as the unit of computer work, to design and implement integrated business applications and mission critical software programs. Services can represent steps of business processes and thus one of… …   Wikipedia

  • Race and intelligence — Human intelligence Abilities and Traits …   Wikipedia

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